Room Service
Welcome to your Social Strategy Playbook.
Brand psychology, strategy and positioning delivered straight to you.
On Substack — Room Service for Brands
Australians Are Still Spending (Just Not the Way You Think)
Your offers should be getting smaller on purpose, because the micro-luxury strategy works so well (especially when cost of living is high).
Why Your Brand Needs an Enemy (And No, That Doesn't Mean Being Negative)
There's a strategy I bring up with almost every client eventually, and almost every time, I watch them shift slightly in their seat. Not because it's complicated. Because it's a little uncomfortable.
Working Hard Is Cool Again (And Why Your Brand Needs to Lean In)
I don't care how many Instagram gurus tell you to "be authentic" or "share your journey." If your journey doesn't demonstrate expertise, discipline, and genuine capability, it's diluting your brand.
What Most Brands Get Wrong When Launching Their Socials (And Why Strategic Targeting Beats Massive Followings)
The biggest mistake new businesses make on social media has nothing to do with content quality or posting frequency.
How to Know Exactly What Makes Perfect-Fit Customers & Clients Choose One Brand Over Another
The market research method that fills your client list with the right people, faster.
The Four Brand Foundations That Separate Forgettable Businesses From the Ones People Can't Stop Talking About
Ditch publishing standalone posts and create these four types of content that work as a system long-term to attract and nurture your next customers and clients.